Case study

Janet Taylor Aesthetics — Premium Clinic Website

A bespoke aesthetics website designed to help a new clinic launch professionally, attract new enquiries and provide a platform that can grow alongside the business.

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PHP Responsive Design SEO Healthcare Aesthetics Lead Generation UI/UX Performance

The problem

As a new clinic, Janet Taylor Aesthetics needed a premium website that would build trust with prospective patients, generate consultation enquiries and establish a strong online presence, while remaining flexible enough to evolve as the business grows.

Outcome

Professional online presence ready for launch

What I built

Key parts of the build.

Designed and developed a completely bespoke PHP website

Created a luxury-inspired homepage focused on consultation enquiries

Designed dedicated treatment landing pages

Built a bespoke desktop dropdown and responsive mobile navigation

Created a premium contact page with automated email confirmations

Implemented spam protection and bot filtering on all enquiry forms

Built local SEO landing pages targeting South Yorkshire locations

Added Google Maps, clinic information and clear calls to action

Created Privacy Policy, Cookie Policy, Terms and legal pages

Optimised performance, accessibility and Core Web Vitals

Implemented SEO-friendly page titles, metadata and clean URLs

Results

What changed for the business.

Professional online presence ready for launch

Premium branding that reflects the clinic

Clear consultation-focused customer journey

Strong SEO foundation across South Yorkshire

Fast, responsive experience across all devices

Improved enquiry protection with enhanced spam filtering

Future-ready platform designed to grow with the business

Behind the build

What made this project work.

Janet Taylor Aesthetics was a newly established aesthetics clinic looking to launch with a professional online presence from day one. The aim was to create a premium website that inspired confidence, generated consultation enquiries and helped establish the business within South Yorkshire.

Rather than overcomplicating the project, we focused on building a clean, elegant and conversion-focused website that delivers everything needed for launch while leaving plenty of room for future growth. As the clinic expands, before and after galleries, patient reviews, treatment photography, additional services and new content can all be added without redesigning the website.

The result is a fast, responsive and SEO-friendly website that reflects Janet's calm, honest and medical-led approach while providing a strong foundation for long-term growth.

Screenshots

A closer look at the work.

System examples

Examples of the structure.

Janet Taylor Aesthetics Website Custom PHP Build

A bespoke clinic website featuring premium design, treatment landing pages, enquiry forms with advanced spam protection, local SEO optimisation, responsive layouts and a scalable foundation for future growth.

<?php
/*
Project:
Janet Taylor Aesthetics

Highlights:
• Bespoke PHP website
• Premium responsive design
• Treatment landing pages
• Local SEO optimisation
• Contact forms with spam protection
• Automated email confirmations
• Fast performance
• Designed to grow with the business

Built by:
Michael Wood Web & Automation
*/

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