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Case study · Janet Taylor Aesthetics

Janet Taylor Aesthetics — Premium Clinic Website

A bespoke aesthetics website designed to help a new clinic launch professionally, attract new enquiries and provide a platform that can grow alongside the business.

Client Janet Taylor Aesthetics
Project type Custom PHP Website
Janet Taylor Aesthetics
Janet Taylor Aesthetics homepage
PHP Responsive Design SEO Healthcare Aesthetics Lead Generation UI/UX Performance
The brief

What needed to change.

As a new clinic, Janet Taylor Aesthetics needed a premium website that would build trust with prospective patients, generate consultation enquiries and establish a strong online presence, while remaining flexible enough to evolve as the business grows.

Outcome Professional online presence ready for launch
The solution

The key things I built.

The important parts of the project at a glance — without making you read through every technical task completed behind the scenes.

01

Designed and developed a completely bespoke PHP website

02

Created a luxury-inspired homepage focused on consultation enquiries

03

Designed dedicated treatment landing pages

04

Built a bespoke desktop dropdown and responsive mobile navigation

05

Created a premium contact page with automated email confirmations

06

Implemented spam protection and bot filtering on all enquiry forms

View the full project scope 5 more build details +
07

Built local SEO landing pages targeting South Yorkshire locations

08

Added Google Maps, clinic information and clear calls to action

09

Created Privacy Policy, Cookie Policy, Terms and legal pages

10

Optimised performance, accessibility and Core Web Vitals

11

Implemented SEO-friendly page titles, metadata and clean URLs

Project story

How the project came together.

Janet Taylor Aesthetics was a newly established aesthetics clinic looking to launch with a professional online presence from day one. The aim was to create a premium website that inspired confidence, generated consultation enquiries and helped establish the business within South Yorkshire.

Rather than overcomplicating the project, we focused on building a clean, elegant and conversion-focused website that delivers everything needed for launch while leaving plenty of room for future growth. As the clinic expands, before and after galleries, patient reviews, treatment photography, additional services and new content can all be added without redesigning the website.

Read the full project story +

The result is a fast, responsive and SEO-friendly website that reflects Janet's calm, honest and medical-led approach while providing a strong foundation for long-term growth.

Screens

A closer look at the finished work.

Janet Taylor Aesthetics About Us Page
Treatment landing pages
Results

What changed for the business.

01

Professional online presence ready for launch

02

Premium branding that reflects the clinic

03

Clear consultation-focused customer journey

04

Strong SEO foundation across South Yorkshire

05

Fast, responsive experience across all devices

06

Improved enquiry protection with enhanced spam filtering

07

Future-ready platform designed to grow with the business

Technical detail

Examples from behind the scenes.

Project Highlights

Janet Taylor Aesthetics Website Custom PHP Build

A bespoke clinic website featuring premium design, treatment landing pages, enquiry forms with advanced spam protection, local SEO optimisation, responsive layouts and a scalable foundation for future growth.

<?php
/*
Project:
Janet Taylor Aesthetics

Highlights:
• Bespoke PHP website
• Premium responsive design
• Treatment landing pages
• Local SEO optimisation
• Contact forms with spam protection
• Automated email confirmations
• Fast performance
• Designed to grow with the business

Built by:
Michael Wood Web & Automation
*/
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