A bespoke multi-service trades website built to professionally present HB Group’s domestic and commercial services, strengthen local search visibility and provide a scalable platform for future growth.
HB Group needed a professional online presence capable of bringing a broad range of domestic and commercial services together clearly, improving local search visibility, showcasing completed work as new imagery becomes available and creating a website structure that could expand alongside the business.
The important parts of the project at a glance — without making you read through every technical task completed behind the scenes.
Designed and developed a completely bespoke PHP website for HB Group
Created a modern responsive design tailored to a multi-service trades business
Structured the website around HB Group’s domestic and commercial service offering
Created a clear homepage journey introducing the business, services, experience and coverage
Built a dedicated services section to make the large range of available trades easier to navigate
Created individual service pages with dedicated content, imagery and enquiry calls to action
Structured the website around services including air conditioning, plumbing, heating and wider property services
Created reusable PHP components for the header, navigation, footer and shared website elements
Built optional service galleries so completed-work photography can be displayed only when images exist
Allowed multiple project images to be added to individual services without changing the underlying page structure
Designed the gallery system so services without photographs continue to display cleanly without empty sections
Added strong calls to action throughout the website to encourage telephone and website enquiries
Created a professional website contact and enquiry journey
Configured SMTP-based website email delivery for more reliable enquiry notifications
Structured domestic messaging around Rotherham and the surrounding South Yorkshire area
Positioned HB Group’s commercial offering separately so the website can also support UK-wide project enquiries
Created dedicated location and area content to provide a stronger local SEO foundation
Implemented SEO-friendly page titles and meta descriptions
Added canonical URLs and clean website routes
Created sitemap and robots configuration for search engine crawling and indexing
Structured internal links between services, locations and relevant website content
Added responsive layouts across desktop, tablet and mobile devices
Optimised service navigation and content hierarchy for customers using mobile devices
Created dedicated imagery and hero sections to give service pages a stronger visual presentation
Structured the website so additional services can be introduced without redesigning the site
Prepared the website so future qualifications, accreditations and certifications can be added as they are achieved
Created a scalable project and gallery structure so HB Group can continually add examples of completed work
Built the website with ongoing SEO, content expansion and future business growth in mind
HB Group needed a professional website capable of representing a business offering a wide range of property, mechanical and building services rather than focusing on a single trade.
The business works with domestic customers around Rotherham and the wider South Yorkshire area while also being able to undertake commercial work much further afield. Because of this, the website needed to balance strong local search visibility with messaging that made HB Group's wider commercial capabilities clear.
The website was designed and developed as a bespoke PHP build rather than relying on an off-the-shelf website template. This allowed the structure, navigation, service pages, imagery and enquiry journey to be built specifically around the business and the range of work it carries out.
A major part of the project was organising a large service offering in a way that remained easy for customers to understand. Dedicated service content was created for areas including air conditioning, plumbing, heating and other property services, with clear routes from the homepage into the individual services.
The service system was also designed to support real project photography. Galleries can be added to individual services when suitable images are available, while services without photographs continue to display normally. This means HB Group can gradually build a stronger portfolio of completed work without leaving empty gallery sections around the website.
Local SEO was considered throughout the build. Dedicated area content was introduced to help HB Group target relevant searches across Rotherham and surrounding locations, while the wider website messaging also explains that commercial projects can be undertaken across the UK.
The enquiry journey was kept straightforward, with prominent calls to action, contact information and a professional website enquiry system so potential customers can quickly discuss a domestic job, commercial project or ongoing requirement.
The website has also been structured so it can continue evolving with the business. Additional accreditations, qualifications, service information, project photographs and new areas can be added as HB Group expands without having to rebuild the website from scratch.
The result is a professional and scalable online presence that brings HB Group's different trades together under one clear brand while giving the business a much stronger foundation for enquiries, credibility and organic search growth.
Complete bespoke website launched for HB Group
Professional online presence bringing multiple trades together under one clear brand
Clearer presentation of domestic and commercial services
Improved customer journey through dedicated service pages and stronger navigation
Better separation between local domestic work and wider commercial capabilities
SEO-ready structure targeting Rotherham and surrounding South Yorkshire locations
Dedicated area content provides a foundation for long-term organic search growth
Individual service pages provide more relevant landing pages for specific customer searches
Optional project galleries allow real completed work to be added gradually as photography becomes available
No empty gallery sections when a service does not yet have suitable project images
Clearer enquiry journey across desktop and mobile devices
Reliable website enquiry delivery through SMTP configuration
Responsive experience across desktop, tablet and mobile
Scalable structure allows new services, areas, accreditations and project photographs to be added over time
Stronger digital foundation for both domestic enquiries and larger commercial opportunities
