Custom PHP Website + Full SEO

HB Group — Bespoke Multi-Service Trades Website + Local SEO

A bespoke multi-service trades website built to professionally present HB Group’s domestic and commercial services, strengthen local search visibility and provide a scalable platform for future growth.

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Client HB Group Project Custom PHP Website + Full SEO

HB Group

PHP Custom Website Trades Website Full SEO Technical SEO Lead Generation Responsive Design Service Pages Location Pages Project Galleries Email Enquiries UI/UX Custom Development

The brief

What needed to change.

HB Group needed a professional online presence capable of bringing a broad range of domestic and commercial services together clearly, improving local search visibility, showcasing completed work as new imagery becomes available and creating a website structure that could expand alongside the business.

The build

What I built and improved.

Designed and developed a completely bespoke PHP website for HB Group

Created a modern responsive design tailored to a multi-service trades business

Structured the website around HB Group’s domestic and commercial service offering

Created a clear homepage journey introducing the business, services, experience and coverage

Built a dedicated services section to make the large range of available trades easier to navigate

Created individual service pages with dedicated content, imagery and enquiry calls to action

Structured the website around services including air conditioning, plumbing, heating and wider property services

Created reusable PHP components for the header, navigation, footer and shared website elements

Built optional service galleries so completed-work photography can be displayed only when images exist

Allowed multiple project images to be added to individual services without changing the underlying page structure

Designed the gallery system so services without photographs continue to display cleanly without empty sections

Added strong calls to action throughout the website to encourage telephone and website enquiries

Created a professional website contact and enquiry journey

Configured SMTP-based website email delivery for more reliable enquiry notifications

Structured domestic messaging around Rotherham and the surrounding South Yorkshire area

Positioned HB Group’s commercial offering separately so the website can also support UK-wide project enquiries

Created dedicated location and area content to provide a stronger local SEO foundation

Implemented SEO-friendly page titles and meta descriptions

Added canonical URLs and clean website routes

Created sitemap and robots configuration for search engine crawling and indexing

Structured internal links between services, locations and relevant website content

Added responsive layouts across desktop, tablet and mobile devices

Optimised service navigation and content hierarchy for customers using mobile devices

Created dedicated imagery and hero sections to give service pages a stronger visual presentation

Structured the website so additional services can be introduced without redesigning the site

Prepared the website so future qualifications, accreditations and certifications can be added as they are achieved

Created a scalable project and gallery structure so HB Group can continually add examples of completed work

Built the website with ongoing SEO, content expansion and future business growth in mind

Screens

See the finished work.

HB Group needed a professional website capable of representing a business offering a wide range of property, mechanical and building services rather than focusing on a single trade.

The business works with domestic customers around Rotherham and the wider South Yorkshire area while also being able to undertake commercial work much further afield. Because of this, the website needed to balance strong local search visibility with messaging that made HB Group's wider commercial capabilities clear.

The website was designed and developed as a bespoke PHP build rather than relying on an off-the-shelf website template. This allowed the structure, navigation, service pages, imagery and enquiry journey to be built specifically around the business and the range of work it carries out.

A major part of the project was organising a large service offering in a way that remained easy for customers to understand. Dedicated service content was created for areas including air conditioning, plumbing, heating and other property services, with clear routes from the homepage into the individual services.

The service system was also designed to support real project photography. Galleries can be added to individual services when suitable images are available, while services without photographs continue to display normally. This means HB Group can gradually build a stronger portfolio of completed work without leaving empty gallery sections around the website.

Local SEO was considered throughout the build. Dedicated area content was introduced to help HB Group target relevant searches across Rotherham and surrounding locations, while the wider website messaging also explains that commercial projects can be undertaken across the UK.

The enquiry journey was kept straightforward, with prominent calls to action, contact information and a professional website enquiry system so potential customers can quickly discuss a domestic job, commercial project or ongoing requirement.

The website has also been structured so it can continue evolving with the business. Additional accreditations, qualifications, service information, project photographs and new areas can be added as HB Group expands without having to rebuild the website from scratch.

The result is a professional and scalable online presence that brings HB Group's different trades together under one clear brand while giving the business a much stronger foundation for enquiries, credibility and organic search growth.