I’m Michael — a UK-based web developer with 10+ years experience in
WordPress, WooCommerce, custom plugins, bug fixes, CRMs, automation, and website support.
I help businesses fix broken websites, improve slow ones, and build clean systems that are easier to grow.
Based in Rotherham / South Yorkshire, working with clients across the UK.
South Yorkshire web developer hub ↗
Modern, responsive builds with performance, SEO and UX baked in — from brochure sites to full custom platforms.
Automations, multi-step checkouts, admin tools, integrations, custom post types, and clean extendable architecture.
Purpose-built CRMs, pipelines, reporting, inbound email processing, cron jobs and API workflows that reduce manual work.
Broken plugins, errors, hacked sites, checkout issues, email deliverability, performance bottlenecks — handled properly.
GA4, GTM, Meta/Facebook Pixel, conversion tracking, events, funnels and attribution sanity checks.
Core Web Vitals improvements, caching strategy, database cleanup, refactors, and deployment workflows.
Custom multi-step ordering flow with business rules (e.g. permits requiring 72 hours), and automated email notifications for operational events like skip drop-offs.
Visit rapidskips.co.uk ↗Rapid Skips positions itself as a family-run skip hire business serving South Yorkshire with online booking.
Designed and built a bespoke WooCommerce website for a business supplying branded workwear, clothing, signage, print products and promotional items.
The platform includes custom product journeys, tailored WooCommerce templates, payment integrations, order tracking, SEO optimisation and a scalable foundation for future business growth.
A closer look at custom systems I’ve built around WooCommerce, monitoring, client portals and operational workflows.
Customer-facing tracking for orders, production stages, artwork, fulfilment and dispatch.
View case study ↗
Uptime checks, response monitoring and alerts when important websites or systems go down.
View case study ↗
Private client area for support tickets, files, updates, communication and project visibility.
View case study ↗I keep scope clear and ship improvements safely — with code that stays maintainable.
View the full process ↗Performance, SEO structure, and clean architecture — so changes don’t break things later.
Tell me what you need ↗I work with businesses in Rotherham, Sheffield, Doncaster and Barnsley on WordPress websites, WooCommerce fixes, website support, performance improvements, and custom development.
If you want a direct developer rather than an agency middle layer, I can help.
Looking for a South Yorkshire web developer? Start here ↗
5 star feedback from real clients.
Amazing experience!! Made me a brand new website and booking system. So professional, attentive & creative. Would 100% recommend. Amazing experience!! Made me a brand new website and booking system. So professional, attentive & creative. Would 100% recommend.
Michael made a website for our aesthetics company recently and it’s brilliant. He did everything super quick, nothing was too much trouble and it’s exactly... Michael made a website for our aesthetics company recently and it’s brilliant. He did everything super quick, nothing was too much trouble and it’s exactly what we asked for. Couldn’t recommend him enough!
Just had my new website done by Michael. A great and easy experience from start to finish, and I'm so happy with the look and layout. Would recommend him h... Just had my new website done by Michael. A great and easy experience from start to finish, and I'm so happy with the look and layout. Would recommend him highly!
I highly recommend Michael Wood Web & Automation. Very professional, knowledgeable, and clearly knows exactly what he's doing. From the start, the service ... I highly recommend Michael Wood Web & Automation. Very professional, knowledgeable, and clearly knows exactly what he's doing. From the start, the service was straightforward, efficient, and delivered great results. What impressed me most was how quickly our website started climbing Google rankings after implementing his work and advice. Communication was excellent throughout, and everything was explained in a way that was easy to understand. If you're looking for someone who genuinely understands websites, SEO, and automation, Michael is the person to speak to. Fantastic service and great value for money.
Michael has built several websites for me in my business over the past few years and he really understands how to turn a brief into a fully functional, SEO... Michael has built several websites for me in my business over the past few years and he really understands how to turn a brief into a fully functional, SEO friendly website. Plus he's a really nice guy so it's easy to build a good relationship.
Michael designed and built our website and did a brilliant job from start to finish. The website looks modern, loads fast and has helped us appear much bet... Michael designed and built our website and did a brilliant job from start to finish. The website looks modern, loads fast and has helped us appear much better on Google. Communication was great throughout and nothing was too much trouble. Would highly recommend Michael to anyone needing a professional website or help growing their business online.
Great experience working with Michael. The brief was to build an online portfolio using basic information provided and he delivered a clean, simplistic, us... Great experience working with Michael. The brief was to build an online portfolio using basic information provided and he delivered a clean, simplistic, user friendly design. It not only showcases my work perfectly, but the functionality and user experience is ideal for what I needed. Communication was ongoing, and Michael is very professional and reliable to work with. I wouldn’t hesitate to recommend him to anyone looking for a high-quality custom built website.
Fantastic work from Michael building our wedding website! He was super quick and always on hand to update areas of the site when needed. Michael created my... Fantastic work from Michael building our wedding website! He was super quick and always on hand to update areas of the site when needed. Michael created my wedding website completely bespoke and made sure everything I needed and wanted was on the site. I would highly recommend to all!
Carent recommend Michael enough he’s done a smashing job of my website very easy to work with any changes I wanted made did them with no time wasting good ... Carent recommend Michael enough he’s done a smashing job of my website very easy to work with any changes I wanted made did them with no time wasting good pricing and always accommodating with with I wanted from the get go from start to finish was a quick turn around need any website making he’s the man 5 star service
I have been using Michael now for many years and his service is second to none. Michael build our website where customers can book and pay for our services... I have been using Michael now for many years and his service is second to none. Michael build our website where customers can book and pay for our services online, which we get amazing feedback about constantly. He has recently built us a custom database which has eased workflow, improved our service and made us work much more efficiently. I can’t recommend Michael enough and would never use anyone else!
A few lines is enough. Tell me what’s happening, what you expected, and share the website link if you have one. I’ll reply with the best next step and a rough quote range if needed.
WordPress fixes, WooCommerce issues, website builds, plugin development, CRM systems, performance work, analytics and conversion tracking. If you’re not sure what you need — describe the problem and I’ll propose the best approach.