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Looking for SEO services in Sheffield but want practical
improvements rather than vague promises?
I help businesses improve the technical and on-page side of SEO —
the parts that affect performance, site quality and how easily
search engines can understand your pages.
I’m Michael Wood. My work focuses on technical SEO,
Core Web Vitals, content structure, indexing issues, tracking and
the code-level problems that can hold otherwise good websites back.
Indexing issues, crawl blockers, metadata problems, canonical mistakes, schema and internal linking improvements.
Speed & SEO improvements ↗Improving headings, page intent, service targeting, local relevance and content clarity so pages are easier for people and search engines to understand.
Web Developer Sheffield ↗Reducing performance problems that hurt usability, particularly on mobile, and cleaning up avoidable frontend and plugin overhead.
Website maintenance ↗Weak targeting, duplicate intent, poor internal linking, thin structure or technical issues can stop useful pages performing as well as they should.
Heavy themes, oversized media, third-party scripts, plugin bloat and poor loading behaviour can damage the user experience and make a site harder to use.
Robots rules, canonicals, noindex tags, redirects and structural problems can prevent the right pages from being crawled and understood properly.
GA4, GTM and conversion tracking are often set up badly, making it difficult to know which pages, campaigns and enquiries are actually producing results.
That is fine. Send me the website and explain what you are seeing — for example rankings dropping, pages missing from Google, poor mobile performance or unreliable tracking.
I work with businesses in Sheffield and across South Yorkshire on practical SEO improvements — particularly where the main issues are technical, structural or performance-related.
That can include an existing WordPress site, WooCommerce store, bespoke PHP website or a site that has simply become messy after years of changes.
SEO often overlaps with website development, redesign work and technical maintenance.
Start with the pages that matter, the current search issue, technical setup and what you actually want visitors to do.
Work through the issues that can genuinely improve crawlability, relevance, speed, tracking or conversion rather than creating work for the sake of it.
Changes should improve the site without turning it into something fragile or difficult to manage later.
Send the URL and a short explanation of the issue. I can then tell you whether the problem looks technical, content-related, performance-related or something else.