Ecommerce Web Development
If you need ecommerce web development, you usually need more than a shop that looks good.
You need a store that loads quickly, checks out properly and is easy to run day to day.
I’m Michael Wood — 10+ years experience across WooCommerce, custom store logic, tracking,
automation and technical improvements that help ecommerce websites run more smoothly.
Ecommerce development services
WooCommerce builds & improvements
Product pages, category structures, checkout flows, shipping rules and payment gateway setup.
WordPress & WooCommerce ↗Checkout and plugin problems
Broken carts, tax/shipping issues, plugin conflicts, unreliable coupon logic and email problems.
Web development ↗Speed, tracking & conversion improvements
Core Web Vitals, product page performance, GA4/GTM ecommerce tracking and better reporting.
Speed & SEO improvements ↗Common ecommerce problems I fix
Checkout issues
Broken checkouts, failed payments, shipping rule problems and inconsistent cart behaviour.
Slow store performance
Improving large product catalogues, script-heavy themes, plugin bloat and weak caching setups.
Tracking gaps
Fixing GA4 ecommerce events, GTM data layer issues and ad platform conversion tracking problems.
Custom store requirements
Implementing tailored pricing, product logic, bespoke checkout flows and automation where plugins fall short.
Ecommerce websites need reliability, not guesswork
Small problems on ecommerce websites can quickly turn into lost orders, broken tracking or frustrated customers. My focus is making stores more stable, faster and easier to grow.