What needed to change.
The clinic needed a modern website that presented treatments professionally, built patient trust, improved local visibility and generated more enquiries and bookings.
A modern, conversion-focused clinic website built to showcase treatments, build trust and generate enquiries.
The clinic needed a modern website that presented treatments professionally, built patient trust, improved local visibility and generated more enquiries and bookings.
The important parts of the project at a glance — without making you read through every technical task completed behind the scenes.
Designed and developed a bespoke PHP website tailored to the clinic
Created a custom homepage focused on trust, treatments and conversions
Built individual treatment pages with structured content and clear CTAs
Implemented a professional contact and enquiry system with automated emails
Created treatment results and before-and-after showcase functionality
Built responsive layouts optimised for mobile, tablet and desktop
Added SEO-friendly page structures, metadata and clean URLs
Implemented Google Maps integration and clinic contact information
Created custom legal, privacy and cookie policy pages
Integrated online booking links throughout the website
Added review, trust and patient reassurance sections
Optimised performance, accessibility and user experience throughout
Face Medical Aesthetics needed a professional online presence that reflected the quality of care offered within the clinic while providing a simple and trustworthy experience for prospective patients.
The project focused on creating a modern, medical-led website that clearly presents treatments, encourages enquiries and online bookings, and provides a strong foundation for local search visibility across Rotherham and surrounding areas.
Rather than relying on a generic template, the website was built as a bespoke PHP solution with a clean user experience, strong calls to action, treatment-focused landing pages and a responsive design that performs well across desktop and mobile devices.
Professional clinic website launched
Improved presentation of treatments and services
Clearer enquiry and booking journey for patients
Mobile-friendly user experience across all devices
Stronger local SEO foundation for future growth
Modern, trustworthy online presence aligned with the clinic brand
Easy-to-manage bespoke PHP codebase without WordPress overhead
Bespoke clinic website featuring treatment pages, results galleries, enquiry forms, SEO landing pages, booking integrations and responsive layouts.
<?php
/*
System: Face Medical Aesthetics Website
Features: Treatment pages, results galleries, contact forms,
booking integrations, SEO landing pages and responsive design.
Built by: Michael Wood Web & Automation
*/