Cookie Policy
This Cookie Policy explains how Michael Wood Technology (“we”, “us”, “our”) uses cookies and similar technologies on michaelwood.tech.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function, remember preferences, and (when enabled) measure usage and marketing performance.
How we use cookies
We use cookies for the following purposes:
- Essential cookies – required for the website to function and for basic security.
- Analytics cookies – help us understand how visitors use the site so we can improve it (GA4).
- Marketing cookies – help measure advertising performance and improve relevance (e.g. Meta Pixel).
Your choices
When you first visit the site, you’ll see a cookie banner. You can:
- Accept all (enables analytics + marketing)
- Reject all (keeps only essential cookies)
- Settings (turn analytics and marketing on/off individually)
Your choice is stored in your browser (localStorage) so we can remember it on future visits.
Cookies we use
Cookie names and durations can change over time depending on provider updates and configuration, but these are common examples:
| Cookie | Purpose | Typical duration | Type |
|---|---|---|---|
cookie_consent_v2 |
Stores your cookie consent choice in your browser storage | Until you clear it | Essential |
_ga |
Google Analytics identifier used to distinguish users | Up to 2 years | Analytics |
_ga_* |
Google Analytics cookie used to maintain session state | Up to 2 years | Analytics |
_fbp |
Meta cookie used to help deliver and measure advertising | ~3 months | Marketing |
fr |
Meta cookie used for ad delivery and measurement | ~3 months | Marketing |
_fbc (sometimes) |
Meta cookie used to store click ID and improve attribution | Varies | Marketing |
Third-party services
Google Analytics (GA4)
If you accept analytics cookies, we use Google Analytics (GA4) to collect aggregated statistics such as: page views, general location (e.g. city-level), device/browser type, and general usage patterns.
Meta / Facebook (Pixel / conversion tracking)
If you accept marketing cookies, we may use Meta technologies (commonly the Meta/Facebook Pixel) to measure the effectiveness of ads and understand actions people take on our website (for example, submitting a contact form).
International transfers
These providers may process data on servers outside the UK/EEA. Where this happens, they use safeguards designed to protect data in line with applicable requirements.
Contact
If you have questions about this policy, email hello@michaelwood.tech .