A complete bespoke rebuild of an underperforming vehicle-key website, creating a faster, brighter and more professional platform focused on local search visibility, customer trust and quote enquiries.
Mr Keys Ltd had an existing website that was not performing as expected, did not present the business strongly enough on mobile, and lacked the distinctive design, local SEO structure, service clarity and conversion journey needed to properly represent a specialist vehicle-key business with a physical South Yorkshire store.
The important parts of the project at a glance — without making you read through every technical task completed behind the scenes.
Rebuilt the existing Mr Keys website from the ground up as a bespoke PHP website
Created a new visual direction using the existing navy, orange and white Mr Keys brand colours
Designed a brighter, cleaner and more modern interface rather than relying on a generic business template
Built a distinctive sticky desktop header with an angled branded logo panel
Added opening-status, location and telephone information directly into the main navigation area
Created a strong Get a Free Quote call-to-action throughout the header and wider website
Built a responsive full-screen mobile burger menu while keeping the mobile journey simple and easy to use
Created a bold homepage focused on vehicle-key services, trust, local presence and conversion
Highlighted the physical Conisbrough store as a major trust and differentiation point
Added messaging around opening seven days, same-day service and specialist vehicle-key work
Structured the services section to make spare keys, replacement keys and lost-key services easier to understand
Created a dedicated pricing page with clearer service and pricing presentation
Built a bespoke gallery page using clean three-column image rows for completed work
Created a professional contact journey with clear enquiry and quote calls to action
Redesigned the footer with stronger navigation, trust messaging, service links and a final conversion section
Added reusable PHP header and footer components for easier long-term maintenance
Implemented SEO-friendly page titles and meta descriptions
Added canonical URLs and clean page paths
Implemented structured Schema.org data for the business, website and individual pages
Added LocalBusiness / Locksmith business information including address, telephone, opening hours and service areas
Structured local SEO messaging around Conisbrough, Doncaster and wider South Yorkshire
Added social sharing metadata including Open Graph and social preview information
Added favicon, web app manifest and branded browser icon support
Prepared Google Analytics integration with consent-aware loading
Built the website with Google Search Console and sitemap/indexing foundations in mind
Created responsive layouts for desktop, tablet and mobile devices
Added subtle motion, hover effects and interactive design details throughout the website
Improved navigation and content hierarchy so customers can find services and contact details quickly
Structured the rebuild so future house and security-key services can be introduced without rebuilding the website again
Prepared the website for migration away from the previous hosting/developer setup while allowing the existing site to remain live during development
Mr Keys Ltd came to me with an existing website that no longer reflected the quality or personality of the business. The previous site had been built externally but was not performing as expected, was not fully effective across mobile devices, and did not give the business the strong local-search or conversion foundation it needed.
The brief was not simply to restyle the old website. The aim was to rebuild it properly from the ground up, creating a much brighter, cleaner and more distinctive online presence while keeping the established Mr Keys branding recognisable. The business wanted something that felt custom rather than template-driven, with movement, stronger calls to action, clearer service information and a much better experience across desktop, tablet and mobile.
A key part of the rebuild was communicating that Mr Keys is a physical vehicle-key specialist customers can actually visit. The new website therefore gives much more prominence to the Conisbrough store, opening seven days a week, same-day service availability and specialist vehicle-key expertise. The design uses the existing navy and orange branding in a much more modern way, with bold typography, strong contrast, custom layouts and interactive details throughout.
The site structure was rebuilt around the customer journey. Visitors can quickly understand the services available, explore pricing, view examples of completed work, learn more about the business and move directly into a quote or contact journey without having to search through cluttered pages.
I also rebuilt the website architecture with SEO in mind from the start. Page titles, descriptions, canonical URLs, structured data, clean routes and local service messaging were introduced to give the business a much stronger technical foundation for organic search across Conisbrough, Doncaster and wider South Yorkshire.
The header and navigation were developed as a distinctive part of the visual identity rather than using a generic website navbar. This includes the angled Mr Keys brand panel, opening-status strip, location and telephone information, a strong quote call-to-action, sticky desktop behaviour and a dedicated full-screen mobile burger-menu experience.
A bespoke gallery was also created to make real completed key work a more visual part of the website. Rather than treating the gallery as an afterthought, the page was designed around clean three-column image rows so customers can quickly see genuine examples of the business's work.
The footer was rebuilt as another conversion and trust section, with stronger navigation, service links, local business information and a final quote call-to-action. The overall project is designed to be maintainable and expandable, including support for additional house and security-key services when Mr Keys introduces them.
The result is a complete website rebuild that gives Mr Keys a much more professional digital presence while creating a stronger platform for SEO, enquiries and future service growth.
Complete bespoke rebuild replacing the previous underperforming website
Much stronger and more distinctive visual identity while retaining the existing Mr Keys branding
Cleaner customer journey from service discovery through to quote enquiry
Improved mobile and responsive experience across the website
Clearer presentation of vehicle-key services and pricing
Physical Conisbrough store and local trust signals are now much more prominent
More professional gallery presentation for showcasing completed work
Stronger conversion structure through repeated and visible quote calls to action
SEO-ready technical architecture with metadata, canonical URLs and structured data
Stronger local-search foundation for Conisbrough, Doncaster and South Yorkshire
Cleaner reusable PHP structure for easier ongoing updates and maintenance
Expandable foundation ready for future house and security-key services
A more credible online presence designed to support enquiries, local visibility and long-term growth
A full bespoke rebuild covering responsive design, service and pricing journeys, gallery presentation, custom navigation, local SEO, structured data and conversion-focused calls to action.
<?php
/*
Project:
Mr Keys Ltd
Website Rebuild:
• Bespoke PHP website
• Complete redesign of existing website
• Responsive desktop, tablet and mobile experience
• Custom sticky navigation
• Full-screen mobile navigation
• Vehicle key service journeys
• Pricing and gallery pages
• Local SEO optimisation
• Schema.org structured data
• Canonical URLs and metadata
• Conversion-focused quote journey
• Future-ready service architecture
Built by:
Michael Wood Web & Automation
*/
