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Liverpool • Merseyside • UK-wide remote delivery
Web Developer in Liverpool
I’m Michael Wood, a South Yorkshire-based web developer serving businesses in Liverpool with professional websites, WooCommerce stores, custom PHP systems, customer portals, CRMs and automation.
I work with creative businesses, professional services, hospitality companies, retailers and growing teams that need a website to generate enquiries, support bookings, sell online or improve the systems behind the business.
Already have a website? Send me the address and a short description of what you would like to improve.
Web development services
Websites, eCommerce and custom systems for Liverpool businesses
I build practical websites and systems that help businesses generate leads, take bookings, sell online, manage customers and reduce repetitive admin.
Built properly • Built to maintain
WooCommerce development
Online stores, product templates, checkout improvements, payment setup, shipping rules, Stripe, Klarna and tailored purchasing journeys.
WooCommerce development ↗Custom PHP systems
Bespoke CRMs, dashboards, portals, booking platforms and internal tools designed around the way your business actually works.
CRMs and automation ↗Website speed improvements
Fixes for slow themes, oversized images, heavy scripts, weak caching and poor Core Web Vitals.
Website speed services ↗Technical SEO
Improvements to crawlability, metadata, headings, internal links, structured data, indexing and local landing-page structure.
Technical SEO services ↗Analytics and tracking
Google Analytics 4, Google Tag Manager, Search Console and conversion tracking to help you understand how people find and use your website.
Browse all services ↗Built for customer experience
Web development for Liverpool businesses that need clear journeys
Liverpool has a strong mix of creative companies, hospitality businesses, retailers, professional services and independent brands. Many of these businesses rely on their website to create a strong first impression and turn interest into enquiries, bookings or sales.
I combine front-end development with PHP, databases, APIs, WordPress, WooCommerce, Stripe and automation. That allows me to improve the customer-facing website while also building the booking, payment and management systems behind it.
→ Lead-generation websites for service and creative businesses
→ Booking and enquiry journeys for hospitality and events
→ WooCommerce stores with tailored product and checkout journeys
→ Customer portals, dashboards and private CRMs
→ Technical SEO, performance and conversion tracking
Hospitality and bookings
Websites for Liverpool hospitality, events and appointment businesses
Booking-based businesses need clear information, strong mobile usability and simple routes from interest to action.
Clear booking journeys
Prominent calls to action, external booking integrations, enquiry forms and simple customer routes.
Mobile-first experience
Responsive layouts, fast-loading content and easy navigation for customers searching on mobile.
Tracking and conversion
Analytics and event tracking for booking clicks, enquiries, calls and other meaningful actions.
Common problems
What Liverpool businesses often need help with
Sometimes the right solution is to improve your existing website or system instead of replacing everything unnecessarily.
An outdated website
Rebuilding websites that no longer reflect the brand, feel difficult to update, perform poorly on mobile or fail to generate enough enquiries.
Booking friction
Fixing unclear calls to action, awkward forms, disconnected booking tools and confusing customer journeys.
WooCommerce issues
Fixing product options, payment problems, shipping rules, plugin conflicts and checkout errors.
Slow performance
Improving loading times, images, caching, script weight and other Core Web Vitals issues.
Weak Google visibility
Strengthening technical SEO, local content, internal links, crawlability and Search Console setup.
Manual admin
Replacing duplicated spreadsheets, emails and disconnected tools with a custom CRM, dashboard or automation.
Who I work with
Web development for different Liverpool industries
I work particularly well with businesses that need their website to generate enquiries, support bookings, sell products or manage a more complex internal process.
Creative and professional
→ Creative agencies and studios
→ Consultants and specialists
→ Professional services
→ Training businesses
→ Technology companies
Retail and eCommerce
→ Online retailers
→ Clothing and lifestyle brands
→ Specialist product businesses
→ Print and signage companies
→ Custom ordering businesses
Hospitality and services
→ Hospitality and events
→ Clinics and treatment providers
→ Trades and contractors
→ Property and maintenance services
→ Booking-based businesses
Recent work
Real websites and business systems I’ve built
My work ranges from lead-generation websites and WooCommerce stores to private CRMs, booking systems, customer portals and automated workflows.
Perfect Features
A complete website, training booking system, customer portal and CRM with Stripe payments, enrolment forms, receipts and automated emails.
✅ Custom PHP and MySQL
✅ Stripe payments
✅ Customer portal
✅ CRM and automation
Branded Express
A bespoke WooCommerce website for branded workwear, clothing, print and signage, with custom product journeys, Stripe, Klarna and tailored emails.
✅ WooCommerce
✅ Custom product journeys
✅ Stripe and Klarna
✅ SEO structure
Gallahammer Games
A bespoke WooCommerce gaming website with custom templates, branded emails and tailored customer journeys.
✅ WooCommerce
✅ Custom shop templates
✅ Branded emails
✅ Improved customer journey
Rapid Skips CRM
A private operational system for orders, dispatch, drivers, reminders and WooCommerce data.
View case study ↗Yorkshire Ceilings
An SEO-focused lead-generation website designed to explain services clearly and generate enquiries across a wider regional area.
View case study ↗Trueflow Gutter Systems
A conversion-focused trades website with local service pages, trust sections and enquiry-focused calls to action.
View case study ↗Why work with me
Direct support from the developer doing the work
You work directly with the person planning, building and supporting your website or system, making communication simpler and technical decisions clearer.
Technical capability
I work with PHP, MySQL, WordPress, WooCommerce, Stripe, APIs, JavaScript, CRMs and automation as well as front-end development.
SEO and performance considered
Metadata, headings, internal links, crawlability, mobile usability and performance are considered as part of the build rather than added afterwards.
Ongoing support available
I can continue helping after launch with hosting, backups, monitoring, technical changes, reporting and additional features.
Areas covered
Liverpool and surrounding areas
I support businesses across Liverpool and the wider Merseyside area, including:
→ Liverpool city centre
→ Baltic Triangle
→ Ropewalks
→ Georgian Quarter
→ Aigburth
→ Allerton
→ Wavertree
→ Woolton
→ Bootle
→ Crosby
→ Prescot
→ Wirral
I’m based in South Yorkshire and work with Liverpool businesses through calls,
staging links, screen recordings and clear project updates.
Process
How your Liverpool web project works
The process is kept clear and practical so you understand what is being built, what is included and what happens next.
✅ 1. Initial discussion — your business, current setup, problems and goals.
✅ 2. Scope and quote — a clear recommended approach and project scope.
✅ 3. Design and development — the website or system is built and tested in stages.
✅ 4. Review — you receive a staging link and can provide structured feedback.
✅ 5. Launch — deployment, technical checks, analytics and Search Console setup.
✅ 6. Ongoing support — hosting, maintenance and further development if needed.
Remote delivery
Serving Liverpool businesses from South Yorkshire
Most website and software projects can be delivered effectively through calls, email, project briefs, staging links, screen recordings and structured feedback. This gives Liverpool businesses a clear view of progress without unnecessary meetings.
You still receive direct communication and ongoing technical support, with the flexibility of remote delivery and the option to discuss meetings where they would genuinely help.
FAQ
Web developer Liverpool — common questions
What web development services do you offer in Liverpool?
I provide WordPress development, WooCommerce development, custom PHP systems,
CRMs, dashboards, customer portals, booking systems, automation, technical SEO,
website performance improvements, analytics and ongoing support.
Are you based in Liverpool?
I am based in South Yorkshire and serve Liverpool businesses remotely.
Most projects are completed through calls, email, staging links and clear project updates.
Can you redesign an outdated Liverpool business website?
Yes. I can improve the visual design, content structure, mobile experience,
technical SEO, forms, conversion journey and website performance.
Can you build a website for a hospitality or events business?
Yes. I can build mobile-friendly websites with clear booking journeys,
enquiry forms, event content, tracking and external booking integrations.
Can you build a WooCommerce store?
Yes. I can build and improve WooCommerce stores, including product templates,
payment integrations, shipping rules, custom ordering journeys and automated emails.
Can you build a custom CRM or booking system?
Yes. I create custom CRMs, dashboards, portals and booking systems around the
workflows and information your business needs to manage.
Can you help a Liverpool business appear on Google?
I can improve technical SEO, local landing-page structure, metadata, internal links,
performance, structured data and Search Console setup. Rankings also depend on competition,
content, authority and your wider online presence.
Do you provide hosting and maintenance?
Yes. Ongoing support can include hosting, backups, updates, monitoring,
small website changes, reporting and continued development.
How much does a business website cost?
Pricing depends on the amount of content, design and functionality required.
A brochure website costs less than an eCommerce store, booking platform or bespoke CRM.
How long does a website take to build?
Timescales depend on the project size, content and feedback process.
I provide an expected delivery timeframe with the project scope.
What should I send you first?
Send your current website address, if you have one, along with a short description
of the problem, functionality you need and the result you want to achieve.
Google Reviews
What clients say
★★★★★ 5.0 • Google reviews
Google reviews
Michael Wood Web & Automation
5 star feedback from real clients.
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Chloe Brown
★★★★★ 1 day ago
Michael made a website for our aesthetics company recently and it’s brilliant. He did everything super quick, nothing was too much trouble and it’s exactly... Michael made a website for our aesthetics company recently and it’s brilliant. He did everything super quick, nothing was too much trouble and it’s exactly what we asked for. Couldn’t recommend him enough!
Google review
★★★★★
S
Simon Gallagher
★★★★★ 4 days ago
Just had my new website done by Michael. A great and easy experience from start to finish, and I'm so happy with the look and layout. Would recommend him h... Just had my new website done by Michael. A great and easy experience from start to finish, and I'm so happy with the look and layout. Would recommend him highly!
Google review
★★★★★
W
Wayne Tolley
★★★★★ 2 weeks ago
I highly recommend Michael Wood Web & Automation. Very professional, knowledgeable, and clearly knows exactly what he's doing. From the start, the service ... I highly recommend Michael Wood Web & Automation. Very professional, knowledgeable, and clearly knows exactly what he's doing. From the start, the service was straightforward, efficient, and delivered great results. What impressed me most was how quickly our website started climbing Google rankings after implementing his work and advice. Communication was excellent throughout, and everything was explained in a way that was easy to understand. If you're looking for someone who genuinely understands websites, SEO, and automation, Michael is the person to speak to. Fantastic service and great value for money.
Google review
★★★★★
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Cris Wootton
★★★★★ 1 month ago
Michael has built several websites for me in my business over the past few years and he really understands how to turn a brief into a fully functional, SEO... Michael has built several websites for me in my business over the past few years and he really understands how to turn a brief into a fully functional, SEO friendly website. Plus he's a really nice guy so it's easy to build a good relationship.
Google review
★★★★★
C
Chlo W
★★★★★ 1 month ago
Michael designed and built our website and did a brilliant job from start to finish. The website looks modern, loads fast and has helped us appear much bet... Michael designed and built our website and did a brilliant job from start to finish. The website looks modern, loads fast and has helped us appear much better on Google. Communication was great throughout and nothing was too much trouble. Would highly recommend Michael to anyone needing a professional website or help growing their business online.
Google review
★★★★★
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Catherine
★★★★★ 2 months ago
Great experience working with Michael. The brief was to build an online portfolio using basic information provided and he delivered a clean, simplistic, us... Great experience working with Michael. The brief was to build an online portfolio using basic information provided and he delivered a clean, simplistic, user friendly design. It not only showcases my work perfectly, but the functionality and user experience is ideal for what I needed. Communication was ongoing, and Michael is very professional and reliable to work with. I wouldn’t hesitate to recommend him to anyone looking for a high-quality custom built website.
Google review
★★★★★
A
Asha Panes
★★★★★ 2 months ago
Fantastic work from Michael building our wedding website! He was super quick and always on hand to update areas of the site when needed. Michael created my... Fantastic work from Michael building our wedding website! He was super quick and always on hand to update areas of the site when needed. Michael created my wedding website completely bespoke and made sure everything I needed and wanted was on the site. I would highly recommend to all!
Google review
★★★★★
J
Jack Yeomans
★★★★★ 2 months ago
Carent recommend Michael enough he’s done a smashing job of my website very easy to work with any changes I wanted made did them with no time wasting good ... Carent recommend Michael enough he’s done a smashing job of my website very easy to work with any changes I wanted made did them with no time wasting good pricing and always accommodating with with I wanted from the get go from start to finish was a quick turn around need any website making he’s the man 5 star service
Google review
★★★★★
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Luke Brown
★★★★★ 2 months ago
I have been using Michael now for many years and his service is second to none. Michael build our website where customers can book and pay for our services... I have been using Michael now for many years and his service is second to none. Michael build our website where customers can book and pay for our services online, which we get amazing feedback about constantly. He has recently built us a custom database which has eased workflow, improved our service and made us work much more efficiently. I can’t recommend Michael enough and would never use anyone else!
Google review
★★★★★