Gallahammer Games — bespoke WooCommerce gaming platform
A fully customised WooCommerce gaming platform with bespoke emails, themed customer journeys, custom content systems and operational improvements throughout.
The business needed a professional gaming and hobby eCommerce platform that felt immersive and branded, while also improving the customer journey, operational communication and overall polish compared to a standard WooCommerce setup.
- Designed and built a bespoke WordPress/WooCommerce gaming website
- Created custom frontend styling and themed WooCommerce layouts
- Built custom WooCommerce email templates with branded styling and improved structure
- Removed generic WooCommerce styling across customer emails and ordering flows
- Built a custom updates/news system for hobby and gaming content
- Added a structured blog system for ongoing SEO and content publishing
- Customised WooCommerce customer journeys including cart, checkout and thank-you pages
- Improved account, order and post-purchase customer experience
- Integrated Stripe payments and WooCommerce operational configuration
- Created responsive layouts across homepage, product pages and mobile views
- Structured the platform to support future scaling across products and content
- Fully bespoke WooCommerce gaming platform launched
- More immersive and branded customer experience across the full website
- Custom transactional email system matching the Gallahammer brand
- Cleaner customer journey through checkout and post-purchase flow
- Structured content system supporting updates, blogs and SEO growth
- Reusable page systems for legal and operational content
- Improved consistency across frontend design and WooCommerce functionality
- Scalable foundation for future gaming products, updates and community content
Gallahammer Games was built as a bespoke WooCommerce platform focused around tabletop gaming, miniatures, trading cards and hobby products.
Rather than relying on a generic off-the-shelf WooCommerce theme, the project focused heavily on creating a stronger branded customer experience throughout the entire website — from browsing products and reading updates, through to checkout, transactional emails and post-order communication.
The build combines custom WooCommerce templates, bespoke frontend styling, themed legal pages, branded transactional emails, responsive layouts and reusable content systems to create a platform that feels far more tailored to the gaming industry than a standard eCommerce store.
A major part of the project was improving the overall customer journey and operational structure. Instead of keeping the default WooCommerce layouts, large parts of the shopping experience were redesigned and customised specifically around the business and audience.
