A fully customised WooCommerce gaming platform with bespoke emails, themed customer journeys, custom content systems and operational improvements throughout.
The business needed a professional gaming and hobby eCommerce platform that felt immersive and branded, while also improving the customer journey, operational communication and overall polish compared to a standard WooCommerce setup.
The important parts of the project at a glance — without making you read through every technical task completed behind the scenes.
Designed and built a bespoke WordPress/WooCommerce gaming website
Created custom frontend styling and themed WooCommerce layouts
Built custom WooCommerce email templates with branded styling and improved structure
Removed generic WooCommerce styling across customer emails and ordering flows
Built a custom updates/news system for hobby and gaming content
Added a structured blog system for ongoing SEO and content publishing
Customised WooCommerce customer journeys including cart, checkout and thank-you pages
Improved account, order and post-purchase customer experience
Integrated Stripe payments and WooCommerce operational configuration
Created responsive layouts across homepage, product pages and mobile views
Structured the platform to support future scaling across products and content
Gallahammer Games was built as a bespoke WooCommerce platform focused around tabletop gaming, miniatures, trading cards and hobby products.
Rather than relying on a generic off-the-shelf WooCommerce theme, the project focused heavily on creating a stronger branded customer experience throughout the entire website — from browsing products and reading updates, through to checkout, transactional emails and post-order communication.
The build combines custom WooCommerce templates, bespoke frontend styling, themed legal pages, branded transactional emails, responsive layouts and reusable content systems to create a platform that feels far more tailored to the gaming industry than a standard eCommerce store.
A major part of the project was improving the overall customer journey and operational structure. Instead of keeping the default WooCommerce layouts, large parts of the shopping experience were redesigned and customised specifically around the business and audience.
Fully bespoke WooCommerce gaming platform launched
More immersive and branded customer experience across the full website
Custom transactional email system matching the Gallahammer brand
Cleaner customer journey through checkout and post-purchase flow
Structured content system supporting updates, blogs and SEO growth
Reusable page systems for legal and operational content
Improved consistency across frontend design and WooCommerce functionality
Scalable foundation for future gaming products, updates and community content
