Maizey & Co Ltd— family-run roofing website
A cost-conscious one-page roofing website built to explain services clearly, build trust quickly, and generate local enquiries from a strong SEO-ready foundation.
The business needed a professional website on a sensible budget that could clearly explain its roofing services, reflect its family-run identity, build trust quickly, and support long-term local SEO visibility.
- Designed and built a clean, conversion-focused one-page layout tailored to a local roofing business
- Structured the page to clearly explain core services including roof repairs, re-roofs, roofline work, and exterior cleaning
- Created a strong hierarchy of trust-building sections including reviews, guarantees, FAQs, and service breakdowns
- Used real project imagery and dedicated work sections to make the site feel credible and grounded
- Built a large visual homepage hero with rotating imagery to create a stronger first impression
- Added service navigation, project anchors, and internal jump links to make a one-page structure easier to browse
- Improved mobile usability with clear call-to-action placement and mobile-first layout decisions
- Created a stronger contact section with structured form fields and clearer enquiry flow
- Added legal and policy pages with a shared include structure for cleaner site management
- Set up reusable header and footer includes to make future maintenance easier
- Added company information, trust details, and clearer business identity across the site
- Structured the site with solid on-page SEO foundations including metadata, headings, canonical handling, and schema markup
- Built the page to target local roofing search intent across Barnsley and surrounding areas
- Professional online presence that reflects the business more credibly
- Stronger trust signals through clearer messaging, real work examples, and structured content
- Simple one-page user journey focused on enquiries rather than distraction
- SEO-ready foundation for local roofing and service-based search visibility
- A practical, cost-conscious build that still feels polished and conversion-focused
- Improved maintainability through shared includes and cleaner site structure
This project was built for a family-run roofing business that needed a professional online presence without overcomplicating the build or pushing the budget into something unnecessary.
The aim was to create a website that feels honest, trustworthy, and clear — something that reflects the business properly, shows the quality of the work, and gives potential customers confidence to get in touch.
Rather than stretching the project into a larger brochure site, the build focused on making a one-page structure work hard. That meant clearly explaining the services, building trust through real content and imagery, showing examples of work, answering common objections, and making the contact journey straightforward on both desktop and mobile.
