Case study
Activate My Test — purchase + activation portal
Customer journey from purchase to activation with clear next steps.
React app + eCommerce workflow
Client
Activate My Test
Website
React
Checkout flow
Portal
UX
APIs
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The problem
Needed a smooth customer flow after purchase, including activation, instructions, and clarity around what happens next.
What I did
- Improved activation portal UX and customer journey flow
- Integrated journey steps and account state visibility
- Made post-purchase instructions and next actions clearer
- Reduced uncertainty around activation after checkout
Outcome
- Less customer confusion after purchase
- Clearer activation steps and instructions
- Reduced support friction from unclear next actions
- Improved customer confidence through the journey
Behind the build
The key challenge here is what happens after payment. Users need clear activation steps and reassurance that they are doing the right thing.
The work focused on simplifying the post-purchase journey and reducing support friction through better UX and state clarity.
More screenshots