Rebuilds & platform migrations — untangle technical debt safely
If a site is slow, fragile, or held together with “temporary” fixes, a rebuild or migration can reset everything properly. I handle theme rebuilds, hosting moves, and platform migrations — while protecting SEO and key flows.
Theme rebuilds
Replace heavy themes/builders with a clean, fast structure that’s easier to maintain and extend.
Hosting migrations
Move hosts safely with backups, DNS planning, and validation after launch — minimal downtime.
Platform changes
Move between platforms or restructure content without losing SEO foundations or important URLs.
Rebuilds aren’t about “starting over for fun” — they’re about removing fragile layers and making the site faster, more reliable, and cheaper to maintain. The goal is a smooth transition where users and Google don’t get surprises.
Good fit for
Rebuilds & migrations (UK)
I’m based in Rotherham and work across the UK. If you’re planning a rebuild or move, I can scope it, reduce risk, and handle the rollout properly.
What’s included
Planning & risk reduction
Audit current structure, identify fragile areas, and plan the safest migration path.
SEO-safe changes
URL mapping, redirects, metadata checks, and internal linking so rankings don’t get wiped.
Data & content migration
Move content, images, and structured data cleanly — avoid broken pages and missing assets.
Testing key flows
Forms, checkout, navigation, tracking, and templates validated before and after cutover.
What I prevent during migrations
Broken URLs & lost rankings
Missing redirects, changed slugs, and orphaned pages. I map URLs and handle redirects properly.
Forms / checkout silently failing
“Looks fine” isn’t enough. I test real flows end-to-end after cutover.
Performance regressions
New theme, worse speed. I rebuild with performance in mind and verify CWV basics.
Tracking disappears
GA4/GTM/Pixel often get lost. I validate conversions and key events post-migration.
Planning a rebuild or migration?
Rebuild & migration questions
How do you protect SEO during a rebuild?
By mapping URLs, adding redirects, checking metadata/internal links, and validating the crawl paths.
How much downtime is typical?
Usually minimal. With staging + planned DNS changes, many sites cut over cleanly with little disruption.
Can you migrate email too?
If needed, yes — but most “site migrations” focus on web hosting/DNS/site stack rather than mailboxes.
Do you work with WordPress and custom builds?
Yes — WordPress, WooCommerce, and custom PHP builds. I’ll recommend the safest approach for your stack.