Case study
Unity Holidays — high-content holiday platform
High-content platform with UX built around browsing, booking and conversion.
Large-scale holiday site
Client
Unity Holidays
Website
High-content site
Performance
UX
SEO
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The problem
A large holiday website with multiple accommodation types and many park and content pages needed strong UX, performance, and SEO foundations.
What I did
- Worked across templates and components for a high-content website
- Improved browsing journeys and conversion UX
- Contributed to performance improvements and SEO-friendly structure
Outcome
- Smoother browsing journey across many content types
- Improved clarity in booking and conversion paths
- Maintainable structure for ongoing content growth
Behind the build
High-content sites are won or lost on structure. Users need to browse confidently, and search engines need consistent templates and internal linking.
The work focused on improving browsing journeys, supporting conversion paths, and keeping performance strong as content grows.
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